Racism is a belief that because of different skin color some groups are superior while other is inferior.It also increases the amount of hatred and people without any proof or solid reason judge others on the bases of their skin color.
This is a very vast and lengthy topic, but today i will just explain how the ads of beauty products specially beauty creams tell their audience that beauty is affiliated with the color white.
Now i will take the example of Fair & Lovely which is an indian based brand since 1975.
From its establishment until now its advertisements always focused on one and only thing that beauty is in color white as its name also tells you "Fair & Lovely" that this cream will make you look "fair" and "lovely". It really creates a mindset of people that if they are black then they are not beautiful.
The Reason why i chose this specific brand an example because few days ago they evolved their name as "Glow & Lovely" . they finally understood that everyone is beautiful.you don't need to be white in order to be beautiful.
Well i would say that "Better late than never" I really loved their theme which is:
I really recommend you to watch: The blind side .
Amazing initiative
ReplyDeleteThanks for the feed back it really keeps me motivated :)
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